Wolf News


Get the Call of the Wild on Your Ringtone

The Mexican Gray Wolf is one of the rarest mammals in the world. (Photo: Robin Silver / PRNewsFoto/Center for Biological Diversity)

From Green Right Now Reports

The Center for Biological Diversity today announced the release of a free iPhone application, Wild Calls, designed to increase awareness of the plight of endangered species worldwide and to spur people to take action to protect wildlife.

The application, developed by Los Angeles-based Mobile Culture Lab, allows users to receive a randomly selected endangered species sound each week (or more frequently if users choose) via push notification. Through the “Call of the Wild” feature, each week one of 30 endangered species sounds will be randomly selected from the Center’s library and “pushed” to app users, who can then experience a genuine recording of an endangered species in its natural habitat, recorded by someone in the Center’s global network of researchers and wildlife advocates.

Users can then download the sound as a ringtone or browse the app’s gallery of additional “Rare Earthtones” to download additional ringtones, along with matching wallpapers, or learn more about endangered species. Another feature of the app, “Wake Up Wild,” allows users to make their cell-phone alarm clock play an endangered species sound as their wake-up call.

The organization said it believes Wild Calls is the first iPhone app specifically devoted to the protection of endangered wildlife. The app also allows users to subscribe to Endangered Earth Online, a weekly electronic newsletter of the Center for Biological Diversity; and to respond to action alerts from the Center by signing letters and petitions in support of protecting endangered species.

The Center for Biological Diversity is a national nonprofit devoted to protecting endangered species and wildlife through litigation, science, and creative media. The Center’s free ringtones site was launched in 2007 and now features almost 100 ringtones.

This story appeared on KABCTV, Los Angeles, CA in the Earth/Nature section on April 16

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